Answered by Robin Howard in Episode 1;
Okay, so everyone is looking for that photojournalistic look, however, most wedding photos that you see framed are posed.
We pose in a way that tells a story using body language and lighting. Posed photos only look bad when done wrong, un-posed looks good when an action is happening, however, when people are standing in a group photojournalistic looks.... weird.
We (C&C Design Studio) create images that looks natural, unposed, and makes people stop and look at it.